Customer Campaigns

In FY10, campaigns targeting the enterprise segment are focused on two distinct audiences: business decision makers and IT decision makers.

Through the customer campaigns, we provide an integrated message as well as a structured solution marketing and selling approach to both IT and business audiences. The campaigns align to People-Ready Business and Microsoft’s all-up perception campaigns.

The following table presents the marketing campaigns targeted at enterprise customers:

Targeted Audience	Campaign Name	Brief Description
Business Decision Maker Campaigns	People Ready Business Extension / Business Decision Maker Relationship Marketing	Focuses on business decision makers to build an ongoing relationship and develop a prospect for future demand generation, sales, and partner engagements. Campaign objectives include creating relevance and earning business decision maker attention, building our business decision maker contact base, and developing business decision maker prospects
	Sales	Focuses on sales roles in an organization and markets solutions to increase sales performance and to cultivate high-performing, agile sales organizations.
	Finance	Focuses on finance roles in an organization and markets solutions to improve the productivity and effectiveness of finance teams and to provide better, more timely and accurate information on key business drivers.
IT Decision Maker	Optimize and Secure Your Core Infrastructure	Drives interest in building a more secure, well-managed, and dynamic core IT infrastructure by helping enterprises advance through the Microsoft Core Infrastructure Optimization model.
	Optimize Your Business Productivity Infrastructure	Focuses on driving capability-led solution selling through the Business Productivity Infrastructure Optimization model.
	Optimize Your Application Platform	Focuses on driving capability-led solution selling through the Application Platform Optimization model.

For more detailed information on these campaigns, please review our comprehensive Microsoft enterprise guides: the Enterprise Resource Guide, exclusively for our Microsoft field and partners, and the Customer Enterprise Resource Guide, providing a customer-focused perspective on Microsoft in the enterprise.

 Participating in Microsoft Customer Campaigns

If your organization has a relevant solution offering and you are interested in jointly driving a customer campaign, please speak with your Partner Account Manager (PAM). During partner business planning activities, your PAM can help you to define a Partner Solution Plan (PSP), which gives an overview of your solution offering and defines our joint value proposition and organizational commitments. PSPs are essential to working with Microsoft as they identify the preferred partners that Microsoft works with on joint marketing.

Customer campaign resources for partners can be found at http://partner.microsoft.com/partnersalesresources.